AWS is backed by more than 300 cloud security tools and 100,000 security partners from around the world. Instead, it looks at both the palm and underlying vein structure to create a unique numerical, vector representation-called a “palm signature”-for identity matching.įurther, customer palm data is safeguarded in the AWS Cloud. That’s because Amazon One does not use raw palm images to identify a person. “Since we’ve introduced Amazon One at Whole Foods Market stores over the past two years, we’ve seen that customers love the convenience it provides, and we’re excited to bring Amazon One to all of our customers across the U.S.” Amazon One offers a fast, convenient and secure option for businessesĪmazon One helps businesses speed up their identification and payment processes, enable customers to easily link to and access their loyalty programs, verify age, and provide secure access to sports and entertainment venues, office buildings, and more.Īmazon One has partnerships with American Express, Discover, MasterCard, Visa, and major banks across the U.S., enabling cardholders to use Amazon One and enjoy the benefits of fast and convenient identification and payment.Īdditionally, unlike a credit card or password, an Amazon One palm signature can’t be replicated to impersonate a customer. “We are always looking for new ways to delight our customers and improve the shopping experience,” said Leandro Balbinot, chief technology officer at Whole Foods Market. Alternatively, customers can also enroll for Amazon One in the store at an Amazon One device with their credit card and phone number. Once enrolled, Amazon Prime members will automatically see savings and other Prime member benefits applied to their Whole Foods Market store purchases. They can then complete the enrollment process in seconds by scanning their palm over an Amazon One device the next time they visit a participating Whole Foods Market store-or anywhere Amazon One is available. Using Amazon One at Whole Foods Market stores is easy for consumersįirst-time Amazon One users can pre-enroll online with their credit or debit card, Amazon account, and mobile number, and the process takes about a minute. Amazon One is also available at several grocery and convenience stores. Currently, Amazon One is available at sports stadiums like Bridgestone Arena, Climate Pledge Arena, Globe Life Field, Lumen Field, T-Mobile Center, T-Mobile Park, NASCAR Raceway, and Texas A&M’s Kyle Field, as well as entertainment venues like Hollywood Casino at Greektown in Detroit, and more. Sports venues are revolutionizing the fan experience through partnerships with businesses like AXS, Compass, Delaware North, Levy, Penn Entertainment, Sodexo, and others. Travel retailers, like Hudson, CREWS, and OHM, understand the benefits of palm payment in busy airport environments, and have deployed Amazon One at their airport stores in Atlanta, Charleston, Dallas, Dulles, Kansas City, Los Angeles, Newark, Nashville, Seattle, and more. This feature allows adult customers ages 21 and over to purchase alcoholic beverages by simply scanning their palm at an Amazon One device without looking for their government-issued IDs. After the order is placed, the guest can scan their palm again to pay.Īt Coors Field, home of the Colorado Rockies MLB team, Aramark Sports + Entertainment is taking advantage of Amazon One’s “age verification” capability. With this feature, guests can simply hover their palm over the Amazon One device, and the Panera associate will be able to pull up their MyPanera loyalty account information, greet the guest by name, and provide a customized experience. Panera Bread recently launched Amazon One’s loyalty linking capability at select Panera restaurants.
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